Croydon Mazda

Since launching the all-new Mazda CX-5 in March at the Geneva Motor Show, Chief Designer Shinichi Isayama reflects on the ‘story behind the design of the car’ and evolving the KODO design one-step-further, to give you a ‘sense of a human touch’.

Shinichi Isayama, when asked ‘what shall the design express?’, elaborated on communicating the ‘Car as Art’ at a glance. Schinichi reflects on seeing the robotic and digital approach on new cars at current motor shows, resembling something you would see in a ‘science fiction movie’. Updates therefore have been made to the front feature where Shinichi commented ‘we have tried to give the Mazda CX-5 a more human look on the facial features related to our aim to create a more refined and sophisticated design compared to the first-generation’.

Read the full article here