“The Mazda MX-5 doesn’t just take the lion’s share of the rather bijou roadster market, it is the roadster market”. Mazda’s success is a result of focussing energies and resources on the bits that really matter: the driving experience, “handsome looks” and keeping the price down.
Looking back at the Mazda MX-5 Mk1, “it’s staggering how Mazda took an idea and nailed it straight out of the box”. The pop-up headlights were “genius” in addition to the stubby gear leaver, interactive steering and smart throttle response. “And at 950kg you can really throw it around”. Move from that to the Mazda MX-5 Mk4 and “never before has a manufacturer managed to thread DNA through the best part of three decades and four distinct models with such aplomb”.
Looking back across all four generations of the Mazda MX-5 from the Mk1 to the Mk4, the prominent theme that remains consistent is fun. It is good to see that even after one million cars over 26 years sold, the sense of fun has not been lost.